The majority of travelers are satisfied with their online travel shopping experience. However, roughly one quarter of online shoppers are only somewhat satisfied according to Consumer Response to Travel Site Performance. This leaves plenty of room for innovation and optimization of travel sites. Those that stand apart from the rest and deliver fast, reliable and user-friendly shopping experiences will excel in the marketplace.
PhoCusWright and Akamai have released a pre-recorded Online Event to deliver key findings of an in-depth consumer survey measuring travel Web site functionality and conversion satisfaction. Host Margaret Rivera of Akamai and presenter Carroll Rheem, director, research at PhoCusWright, define best practices for fast, reliable travel Web sites. Download the recording and white paper here.
Make sure your Web site offers a satisfying consumer experience.
Download Consumer Response to Travel Site Performance—a free Online Event recording and detailed white paper from Akamai and PhoCusWright—to learn key trends and best practices.