TV screens are awash with colour as the Tourism Authority of Thailand’s new TV campaign, Open to the New Shades, launches.

The new creative promotes Thailand’s rich diversity from stunning scenery, peaceful spas to mouth-watering food and concludes with one of the country’s best assets, the smiley Thai people.

More than just a brand campaign to pique consumers interest in Thailand, TAT is working with four with tour operator partners - BA Holidays, Flight Centre, Kuoni and Thomas Cook - who each have a 25 per cent share in the call to action.

To compliment the TV campaign, each operator is committed to supporting activity including digital and print advertising and in-store promotions.
Chiravadee Khunsub, director, TAT London, said: “We are thrilled to be investing in a national campaign which has a strong focus on driving visitors from the UK.

“A campaign of this size demonstrates our commitment to the UK which continues to be one of Thailand’s most important source markets.

“We look forward to positive results, helping us to achieve our goals of year-round visitation, increased spend and higher dispersal throughout Thailand.”