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Walt Disney Co Hires Apple and Steve Jobs for Store Makeover

Walt Disney Co Hires Apple and Steve Jobs for Store Makeover

15 October 2009 Focus

The Walt Disney Co. has a neat plan for giving its stores an extreme makeover – turn each store into an interactive mini-theme park. And for this job, they hired someone who knows a thing or two about running stores which interact with shoppers - Steve Jobs, assisted by Apple’s retailing hotshots.