A new infographic from social content marketing platform Stackla has revealed clear opportunities for online travel companies this summer. Consumers’ 2015 travel spend is on the increase; US travellers are expected to spend $65 million online on travel, representing a seven per cent increase over 2014. Each consumer anticipates spending $2,788 on their summer travel, with 57 per cent being spent online.
Andy Mallinson, EMEA managing director and chief marketing officer at the social content aggregation, curation and publishing platform Stackla here looks at how travel brands can harness the authenticity of travellers’ social content from across the social channels to bring a brand’s story to life and in turn, increase conversions and return on investment.
P&O Cruises has announced it has partnered with Stackla - the social content aggregation, curation and publishing platform - as part of a move designed to showcase cruise holidays through the eyes of real travellers. P&O Cruises has worked with Stackla to launch a ‘Social Wall’ - a new addition to the website which brings together images of cruise holidays as enjoyed by recent P&O Cruises customers.
Breaking Travel News’ editor Chris O’Toole here catches up with Andy Mallinson, managing director in the UK for Stackla, a social content marketing platform. The organisation allows brands to discover content from a host of social media platforms, using it to curate and tell a dynamic, ever-evolving story to their followers.