Samsung News

Europe turns to budget hotels for premium experience at lower cost

Europe turns to budget hotels for premium experience at lower cost

17th Sep 2009 Press Release Hotel News

Samsung Electronics Europe, the leader in flat panel televisions, has today announced the findings of a new research project looking at consumer spending habits in hotels across Europe.  The research examines the factors that matter most to guests when booking a hotel room and demonstrates that the recession has led to a renewed focus on quality of experience as well as cost – making Europe’s budget hotels ideally placed to prosper during the downturn.