ITB Berlin News
Who Owns Travel in 2046? Artificial Intelligence, Trust and Power Redraw the Map
Who will control travel in 2046: AI companies, governments, or the travelers themselves? What will determine value in an AI-driven industry? And will travel remain accessible to all, or become a privilege? These questions were at the heart of the inaugural Leadership Exchange, hosted by Phocuswright, a leading global travel research and events company, and ITB Berlin, on March 3, 2026, at CityCube Berlin.
Travelzoo Promotes Travel Enthusiasm at World’s Largest Travel Trade Show
At ITB Berlin, Travelzoo®, the club for travel enthusiasts, was the protagonist of travel enthusiasm. It stood out with its presentation of the intensity and complete experience of travel, displayed on a 12-meter (40 feet) wide LED screen. It was among the most talked about.
ITB Berlin 2026: The industry sets an example for dialogue and resilience in uncertain times
On its 60th anniversary, the World’s Leading B2B Travel Trade Show gathered nearly 97,000 attendees from numerous source and destination markets. Despite the tense situation in the Middle East, which in some cases led to a lack of flights, the World’s Leading Travel Trade Show again demonstrated the importance of trust, international cooperation and face-to-face meetings in the industry. Due to a one-off change in dates, the next ITB Berlin will take place from 16 to 18 March 2027.
