ITB Berlin News Page 2
Kenya Invites the World to Experience Wonder at ITB Berlin 2026
Berlin knows spectacle. And on the global stage of ITB Berlin 2026, Kenya delivered one of the fair’s most evocative moments with the international launch of its new destination campaign, “Experience Wonder – Magical Kenya.” Unveiled at the world’s leading travel trade show during its landmark 60th anniversary, the campaign marked a bold evolution in how Kenya tells its story to the world. More than a rebrand, Experience Wonder is a re‑positioning—an invitation to see Kenya not only as a land of iconic wildlife, but as a multi‑dimensional destination where culture, creativity, adventure and deep human heritage converge.
Trip.com Group Reinforces AI Innovation and European Collaboration at ITB Berlin
Trip.com Group concluded its participation at ITB Berlin with strong demonstrations of its leadership in travel technology, artificial intelligence and strategic partnerships across Europe. At a series of panel discussions, the company shared insights into how innovation and data are reshaping traveller behaviour and partner opportunities, underscoring its commitment to powering the full travel journey from trip planning to in-trip support and beyond.
Malaysia’s commitment to sustainable tourism
Beneath the soaring ceilings and global buzz of this week’s ITB Berlin, Tourism Malaysia opened the doors to its national pavilion with a message that reached far beyond glossy brochures and bucket‑list imagery. In a world recalibrating its relationship with travel, Malaysia made its position clear: the future of tourism lies not in volume alone, but in purpose, balance and enduring value.
SUNRATE and Repayd Join Hands to Power Global Payments
SUNRATE, the global payment and treasury management platform, today announced a strategic partnership with Repayd, the specialist travel merchant account provider, at ITB Berlin 2026, the world’s largest travel trade show. The collaboration brings together SUNRATE’s global payment infrastructure and treasury capabilities with Repayd’s specialist expertise in travel payments to support the complex payment needs of international travel businesses.
Omio Group breaks boundaries, accelerating product innovation and market expansion
At ITB Berlin 2026, the Omio Group outlined the next phase of its evolution as the leading global multimodal travel platform, levelling up across two fronts: transformative technology innovation and global audience scale. By integrating travel discovery, booking, and partner distribution into a single connected ecosystem, the Omio Group is positioned to redefine and elevate the end-to-end travel experience.
Thailand presents ‘The New Thailand’ vision at ITB Berlin 2026
The Tourism Authority of Thailand (TAT) is unveiling the Kingdom’s latest world-class positioning in Europe at ITB Berlin 2026, the 60th anniversary edition of the world’s largest and most influential travel trade fair, held from 3–5 March at Berlin ExpoCenter City. With ‘The New Thailand’ vision, TAT strengthens the country’s world-class destination status under the concept ‘Unforgettable Experience: Healing is the New Luxury’, spotlighting hidden gems, sustainable routes and eco-friendly tourism products tailored to the European market.