ITB Berlin News Page 3
Indonesia Promotes #GoBeyondOrdinary at ITB Berlin 2026
Indonesia, through the Ministry of Tourism, is promoting #GoBeyondOrdinary campaign as part of the Wonderful Indonesia participation at ITB Berlin 2026, the world’s largest and most prestigious business-to-business (B2B) tourism exhibition.
Italy Takes the Spotlight in Berlin, with Sardinia at Its Heart
Italy knows how to make an entrance. Yesterday at ITB Berlin, the world’s largest travel trade fair, the country unveiled a striking 1,200‑square‑metre national pavilion—an open, light-filled celebration of la dolce vita designed to entice travellers long before they even set foot on Italian soil. This year, however, it is Sardinia that steals the show.
How Airbnb is moving from the city to rural regions
Airbnb offers a range of services in addition to accommodation, from airport shuttles and city tours to private chefs. Speaking at ITB Berlin, Nathan Blecharczyk described it as the booking portal for a complete travel experience. According to the co-founder and CSO of Airbnb, his company relies on AI in various areas. In customer service, a third of all support requests are already handled by AI. The technology can also help with travel planning, because according to Blecharczyk, Airbnb has in-depth knowledge of its customers based on booking history and their interests.
Jamaica Tourism at ITB
In the bright, buzzing halls of ITB Berlin 2026, where the world’s travel industry gathers each spring to chart its future, Jamaica’s presence felt different this year. It was not only about sun-drenched beaches and reggae rhythms — it was about resilience, recovery, and a renewed global vision for tourism.
