Forrester Research News
Online spending to buck downward trend
Online spending in the UK is set to reach £56bn by 2014 as the web defies the recession, according to analyst Forrester Research. Internet sales will grow at a yearly rate of six per cent over the next six years, says the survey, which covered more than 4,100 UK consumers as well as large retailers with a web presence.
WebBRANDING: The Power of Your Web Site in Leisure Travel Decision-Making
By Gary C. SainWe are all keenly aware of the power of the Internet as it relates to travel shopping and travel buying. According to Forrester Research, US leisure online travel revenue will increase to $63.60B in 2005, up $10.0B from LY and is forecasted to hit $74.4B next year. An impressive increase of over $20.0B in just two years! Travel purchases online now rank just behind books, music and videos. According to a current Nielsen/NetRatings study, Internet penetration has reached 75% of US households. In addition, a recent comScore report states that 40% of those users actively use travel sites.