WTTC 2014: Kofi Annan leads speaker line-up

23 April 2014

The World Travel & Tourism Council’s 2014 Global Summit in Hainan, China, will examine the role of the industry as a force for good in the world, with headline contributions from Kofi Annan, Jeffrey Katzenberg, Yao Ming, economist Dame DeAnne Julius as well as dozens of industry leaders.

WTTC’s 14th Global Summit will explore ‘Changing world, new perspectives’.

Public and private sector leaders from outside and inside the industry and government ministers from all continents will attend the Summit to explore and challenge current received wisdoms and their relevance for the near future.

They will look at tourism from a new angle and define a new proposition that goes beyond the economic agenda, identifying how businesses can benefit from this new way of thinking.

WTTC president David Scowsill said: “We have another outstanding line-up of speakers at our Global Summit in Hainan who will help us to answer some big questions: Can we rely on middle class growth in Asia to drive our industry forward globally?

“Are the industry’s perceptions of China still relevant in the face of China’s phenomenal economic and social developments?

“As tourism increasingly has to compete with other industry sectors for natural and governmental resources, is the economic message the right one?

“What is the role of tourism in the trade agenda?

“Or as a driver of peace, mutual understanding and security?

“There is a lot to talk about, and some outstanding speakers to help us address the biggest global issues affecting our industry.”

Other confirmed speakers/attendees include: