The world’s largest mobile itinerary management and travel booking app, WorldMate, has announced its completely re-designed hotel booking service on the WorldMate for iPhone app.
The enhancements are a direct result of WorldMate’s exhaustive study of the booking behaviour of millions of its customers.
PhoCusWright recently reported that the United States market for mobile travel bookings nearly reached $2.6 billion in 2011, representing 2.4 per cent of the entire US online market.
PhoCusWright forecasts those figures to triple by the end of 2013.
WorldMate’s major release today combined with its itinerary platform that captures and analyses millions of trips with missing hotel stays position the company at the centre of this booming market.
WorldMate’ newly crafted hotel booking experience includes:
WorldMate’s chief executive, Jean Tripier, explained: “We have undergone a company-wide initiative to redesign our hotel booking service from the ground up.
“The look and feel of the booking experience has been re-imagined, we’ve built unprecedented capabilities within our contextual engine to predict our customers’ needs, and we’re targeting hotel offers to travellers like no one else in the industry. We believe we’re on target to deliver the best hotel booking conversion rates in the industry—period.”