Voyages of Discovery is taking a significant new step in its communications strategy, with the launch of a new TV web channel – Discovery Cruise TV. The latest venture from the discovery cruising experts promises to offer insight into itineraries as well as a perspective of the cruise experience.
One of the most innovative features of the new site is the Live Schedule which gives users the opportunity to view a selection of videos in real time. The schedules showcase various destinations and moving forward will feature content uploaded by passengers and partners of Voyages of Discovery.
Cruise itinerary videos are also available, playing cruises from the current and future cruise programme in a similar format to the iplayer. An invaluable tool for potential bookers looking to find the right cruise and past passengers wishing to reminisce by watching videos of cruises they have previously sailed on – Discovery Cruise TV is a first for the online cruise community. With a clear call to action, users can then find out more information about a specific programme by clicking through to the Voyages of Discovery website via the “INFO” button.
Users can immerse themselves with the Voyages of Discovery brand by accessing The Experience section – an area which allows a fuller understanding of the product and the experience passengers can expect on board.
All Leisure Holidays Online Director, Jos Dewing said, “Web TV is an innovative move for the group and presents a new medium for us to engage with our existing and new passengers. The videos we have on display best represent Voyages of Discovery and we are incredibly excited to see the channel evolve and for passengers to take on a bigger role in creating additional content in the future.”
The new channel will be available via the web by visiting www.discoverycruise.tv . Voyages of Discovery is hoping to generate more interest around the channel using social media platforms including Facebook and Twitter.