Figures from digital analyst comScore have revealed a spike in demand for travel websites in the Unites States during March as holidaymakers visited looking for spring break travel bookings.
“Travel sites saw considerable pickup during the month as many looked to book last-minute spring break trips and summer travel,” explained Jeff Hackett, executive vice president of comScore.
The results for March 2012 are based on data from the comScore Media Metrix service.
In March, Americans were seeking to book last-minute spring break travel or looking ahead to summertime getaways, which helped several travel subcategories rank among the top-gainers.
For those looking to book a few months out, Travel Information sites were particularly helpful, drawing 69.7 million visitors during the month (up ten per cent).
TripAdvisor Media Group led the pack with 18.1 million visitors (up five per cent), followed by Travora Media with 15.5 million visitors (up five per cent) and Yahoo! Travel with 11.1 million visitors (up nine per cent).
Airline sites grew eight per cent to 29.8 million visitors in March, with Southwest Airlines Co. ranking first in the category with 10.9 million visitors (up 17 per cent).
Delta Airlines secured the number two spot with 6.1 million visitors (up nine per cent), followed by United Airlines with 5.4 million (up 61 per cent), American Airlines with 4.8 million (up eight per cent), JetBlue Airways with 3.3 million (up one per cent) and US Airways Group with 2.6 million (up eight per cent).