Bronze members of British Airways’ frequent flier programme can now join the fast track set and take advantage of priority boarding.
This means that all Executive Club Bronze members can now board immediately after First, Club World and Club Europe ticket holders, on all British Airways flights.
The new policy was introduced to add additional value for Bronze cardholders buying their tickets with British Airways as well as Ruby cardholders, the equivalent oneworld tier.
Frank van der Post, British Airways’ managing director, brands and customer experience, said: “Given how much our premium customers value priority boarding, we’re delighted to offer this same privilege to our Bronze Executive Club members.
“We believe it will give our Bronze cardholders greater recognition and encourage Executive Club loyalty, as well as give them a head start on every flight they make.”
Bronze members can already avoid airport queues by using Club World and Club Europe check-in desks, regardless of what class of ticket they buy.
On British Airways flights, they can also reserve their seats, free of charge, from seven days before departure.