United Airlines and Cowshed Spa, the premium spa and lifestyle brand of London-based Soho House & Co., are joining together in a partnership to bring travellers contemporary new amenities on-board and at more than a dozen United airport lounges worldwide.
Beginning in August, United will exclusively offer Soho House’s Cowshed skin-care products on board in newly redesigned amenity kits for premium-cabin customers on intercontinental flights.
“This marks an exciting time for Cowshed.
“We are very proud of our humble beginnings in the English countryside more than 16 years ago and are looking forward to sharing Cowshed products with United passengers around the world,” said Nick Jones, founder of Soho House & Co.
Also, a collection of Cowshed products will be available in many of the carrier’s United Club locations and other lounges.
Lauded by Cosmopolitan magazine UK as a “super-stylish beauty brand,” all of Cowshed’s award-winning products are made in England from the best in organic, wild crafted and fairly traded plant extracts and essential oils.
United customers will enjoy formulations inspired by the scents of an English country garden, with playful names designed to lift spirits and relax travellers.
“Soho House’s Cowshed skin-care products – which received very positive feedback from customers and flight attendants – will be a fresh addition to the products and services we offer premium-cabin customers on United Airlines,” said Tom O’Toole, United’s senior vice president and chief marketing officer.
“This is another step in enhancing our customers’ experience in flight and on the ground.”