United Airlines’ Spring Break Travel Forecast + Travel Trends
United expects more than 27 million customers over spring break (between March 6 – April 27) – this will be the most passengers the airline has ever flown over spring break.
United expects about 520,000 passengers per day on average, and plans to operate about 4,900 daily flights.
United is ready – through the first two months of the year, United has had the most on-time departures of any U.S. airline; the airline also finished the month of February with the most on-time departures of any U.S. airline.
Travel Trends:
United surveyed more than 2,000 travelers and analyzed its booking data to reveal how Americans are thinking about spring break this year:
· After a record cold winter in many parts of the country, travelers are craving sunshine:More than 52%* of people who are traveling for spring break plan to fly to a beach destination.
o Florida beach cities are benefitting from this trend – bookings on United to Tampa and Fort Myers are up 25% compared to last year, and bookings to Fort Lauderdale are up 15%.
o United’s top spring break destinations across the U.S. are Orlando, Las Vegas, Honolulu, Phoenix and Fort Lauderdale.
· Gen Z and Millennial travelers plan to explore somewhere new, while Gen X and Baby Boomers prefer the comfort of somewhere they’ve already visited.
o More than half of Gen Z (55%)* and Millennial travelers (64%)* plan to visit somewhere they’ve never been for spring break this year, while 60%* of Gen X and 74%* of Baby Boomers plan to revisit a familiar favorite.
· Travelers are worried about making tight connections, navigating unfamiliar airports and checking bags – but United’s app has their back.
o 75%* of people say navigating an airport they’ve never been to before is stressful; United’s app has a terminal guide and interactive maps with customized turn-by-turn directions. It even calculates connection time and tells connecting passengers exactly how long it will take to walk between their gates and provides tips for longer layovers.
o More than 70%* of people said they worry about making a tight connection; United’s ConnectionSaver technology – an industry-leading, AI-powered tool that has helped more than 122,000 travelers this year alone make tight connections by automatically identifying flights that can be held for connecting customers – without delaying the on-time arrival of the customers who have already boarded.
o Nearly 50%* of people said they find checking a bag to be stressful; United’s bag drop shortcut service streamlines the process. Travelers can simply check a bag during check-in in the United app or on United.com and then drop their bag off at a curbside bag drop shortcut area at the airport.
· Parents say seatback screens and Wi-Fi are key to keeping kids happy onboard
o Nearly two-thirds of travelers* prefer to pass time onboard by watching TV shows or movies on the seatback screen, and two-thirds of travelers* also say inflight Wi-Fi connectivity is the key to keeping their kids happy on a plane.
o United has more than 155,000 seatback screens across its fleet, and now offers Starlink Wi-Fi on more than 25% of its daily flights.
* According to a survey of 2,000 Americans, fielded by Savanta on behalf of United Airlines.
