Norwegian Cruise Line’s episode of the Emmy-nominated hit reality series “Undercover Boss” will be rebroadcast on July 17, 2011 at 9 p.m. ET (8 p.m. CT) on the CBS Television Network. The show, which first aired on January 2, 2011, was seen by more than 14 million people in the US and has also aired in Canada, Australia and Norway. According to Nielsen, Norwegian Cruise Line’s episode of Undercover Boss was the most-recalled brand appearance in a prime-time broadcast show in January.
Viewers have the chance to relive the excitement as Norwegian’s CEO Kevin Sheehan has his cover blown by a waitress in the Manhattan Room restaurant on Norwegian Epic. During his undercover journey, Sheehan also hosts the line’s signature White Hot Party where he’s forced to step out of his comfort zone to lead a crowd of more than 1,000 guests in a line dance. Sheehan also spent time on Pride of America in Hawaii, where he worked alongside a deck repairman, John, a fellow New Yorker, who was quite critical of Sheehan’s performance.
“While I may not have performed the tasks as well as our amazing crew during the experience, we’ve received a tremendous amount of support from guests and travel partners as a result of our Undercover Boss episode,” said Sheehan. “I think the viewers were in awe of our amazing ships and phenomenal hard working crew and truly felt a connection with us.”
As an exclusive offer for the rebroadcast of the episode, guests who book a Norwegian cruise vacation between July 16 and July 18, 2011 will receive a bonus of up to $200 to spend on board (based on cruise length and category) and reduced deposits for fleet-wide sailings in 2012 and 2013.
The CBS reality series “Undercover Boss” follows a different executive each week as he or she leaves the comfort of the corner office for an undercover mission to examine the inner workings of their companies. While working alongside their employees, they see the effects that their decisions have on others, where the problems lie within their organizations and get an up-close look at both the good and the bad while discovering the unsung heroes who make their companies run.