Marriott International said today that Tim Miller has been named Senior Vice President and Managing Director for EDITION Hotels, the company’s luxury lifestyle hotel brand. Mr. Miller will set EDITION’s brand strategy, oversee operations and work with Marriott’s Development team to expand the brand, which currently has hotels in Waikiki Beach, Hawaii, and Istanbul. Another five projects are in advanced stages of development in major gateway cities worldwide, including London and South Beach in Miami, Florida.

”Tim is a highly experienced executive who has created and redeveloped some of the most iconic brands in the luxury lifestyle arena, ranging from trend-setting hotels to cutting-edge fitness facilities worldwide,” said Ken Rehmann, Global Officer of Brand Management, Marketing & eCommerce, Marriott International.

Mr. Miller has a vast amount of strategic brand experience, having consulted for lifestyle and entertainment brands, including EDITION, Balducci’s and Carnival Cruises. Previously, as Chief Executive Officer of Crunch, Mr. Miller reinvented a collection of fitness facilities throughout the U.S. Additionally, he was Chief Branding Officer and a general manager for the Morgans Hotel Group, as well as President of Alden Hotels.

Mr. Miller will be based at EDITION’s offices in New York City.