With the New Year now upon us, the Tenerife Tourism Corporation is raising a glass of bubbly to an award-winning 2010, during which the island gained recognition in a whole host of prestigious award nominations and continued to experience an unprecedented number of British arrivals. 

Latest monthly arrival figures from the Tenerife Tourism Corporation show a total of 1,318,827 Brits travelling to the island in the first 11 months of 2010.

This represents an 8.6 per cent increase on the number of visitors who travelled to Tenerife over the same period last year. What’s more, figures show that in November 2010 alone, a total of 125,895 UK British residents visited the island – an increase of 8.3 per cent on the same month in 2009.

The typical duration of stay was recorded as 7.06 days on average.

This positive news and impressive statistics further highlight Tenerife’s popularity as a fantastic holiday destination and suggest that the island is continuing to be a hot destination for 2011 and beyond.

In fact, Tenerife’s ever-growing popularity is expected to increase further in the UK and Irish markets in 2011, thanks to new flights launched by two of the UK’s leading low cost carriers.

In March 2011, easyJet will introduce a new non-stop route from Bristol to Tenerife; while Jet2.com is set to launch a new direct twice-weekly service between Glasgow and Tenerife in April 2011.

This will be complemented by Jet2.com’s sister company, package holiday specialist Jet2holidays, offering new great-value holidays to the island from Glasgow – with prices for a seven-night package to Playa de las Americas starting from just £329, based on half-board accommodation.

Consequently, the Tenerife Tourism Corporation is expecting a moderate increase in British visitors over the winter season in 2010/2011, as well as a ten per cent growth in Brits travelling to the island in summer 2011, based on comparative year-on-year figures.