Sustainable Travel International announces new brand identity, website

Sustainable Travel International announces new brand identity, website

Global non-profit Sustainable Travel International announced today the release of a new website and brand identity in support of its 10th Anniversary. The site represents a new chapter for the company, inspired by its first decade in which it helped thousands of destinations and businesses design and implement innovative sustainability programs that contribute to localized economic development, preserve cultural-heritage, and support environmental conservation.


With a decade of experience under its belt, Sustainable Travel International has refined the tools and solutions it offers to businesses and destinations; each designed to be scaled for wide-reaching impact. The organization plays an important connector role, working with businesses, governmental, and nonprofit organizations of all sizes, across many sectors, to create change in the spirit of shared responsibility.

“We have come a long way since 2002,” shares Founder and CEO Brian T. Mullis, who started Sustainable Travel International in 2002. “We’re proud of our many diverse accomplishments, but also know there is ample work to be done and new obstacles to overcome. We’re focused on helping the industry in its quest to respond to the challenges of sustainability. And we believe tourism offers a powerful means to maximize the positive impacts of travel, through areas like education, sustainable destination standards, and low carbon development.”

With a growing team positioned on four continents, and an ever-expanding portfolio of clients, partners and projects, Sustainable Travel International enters its second decade positioned at the forefront of the sustainability dialogue. Recent highlights include the organization’s selection as lead consultant for the development and pilot testing of the Global Sustainable Tourism Council’s Criteria for Destinations. The organization also leads the Sustainable Travel Leadership Network, an exclusive executive-level association of forward-thinking multinational organizations, working together to tackle today’s industry challenges.

Sustainable Travel International will host a series of events to commemorate its anniversary year while inciting dialogue about the future of sustainable tourism with other industry thought leaders. The first event will take place October 17 in Washington, D.C., and will be co-hosted by The George Washington University.

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“We’re proud of our recent growth, but we’re not forgetting our roots, and will continue to inspire businesses and travelers to do their part while creating real impact,” adds Mullis. “Although we’ve updated our logo, we didn’t lose our tagline. At our core, we’re still focused on ‘Leaving the World a Better Place’.”