Suppliers sought for Olympic Stadium ‘wrap’

8th Feb 2011

The London 2012 Organising Committee (LOCOG) has invited the private sector to supply the fabric ‘wrap’ around the London 2012 Olympic Stadium at Games time.

Following the Government’s Comprehensive Spending Review last year, the provision of the Olympic Stadium wrap was removed from the Olympic Delivery Authority’s budget and scope.

LOCOG is now seeking expressions of interest from the private sector to supply the wrap, and is looking to explore possible sponsorship opportunities in return for sector exclusive marketing rights as part of the procurement process.

The 80,000-seat Olympic Stadium will be one of the most iconic images of the London 2012 Olympic and Paralympic Games.

LOCOG chief executive Paul Deighton commented: “We have had significant interest in supplying the stadium ‘wrap’ from the private sector, so now is the time to start a formal tender process.

“There are some exciting ideas around, and we are running a process that is fair to those organisations that have expressed an interest.”

As LOCOG’s commercial sponsorship programme draws to a close, this is one of the last high-profile opportunities for a corporate sponsor to gain an association with the London 2012 Games.

IOC guidelines do not allow branding in venues, so the wrap will not display sponsor logos at Games time.

The opportunity to tender for the Stadium wrap will be published on the London 2012 business opportunities website - CompeteFor - with a deadline for expressions of interest by February 18th 2011.


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Related Event

London 2012 Olympics London 2012 Olympics
Event starts: Friday, 27th July 2012

The 2012 Summer Olympic Games kicked off in London, United Kingdom on 27 July and close on 12 August 2012. London became the first city to officially host the modern Olympic Games three times, having previously done so in 1908 and in 1948.

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