Starwood’s Aloft brand surpasses milestone 50th Hotel with 4 new Hotels

Starwood’s Aloft brand surpasses milestone 50th Hotel with 4 new Hotels

Aloft is the sizzling “style-at-a-steal” brand from Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) that rocked the hotel industry when it launched in 2008. The debuts of Aloft New York Brooklyn, Aloft Zhengzhou Shangjie and Aloft Haiyang in China, and Aloft Coimbatore Singanallur in India, position the Aloft brand at a total of 52 hotels around the world. Designed to appeal to the next generation of traveler, the fast-growing brand expects to increase its global portfolio to more than 70 hotels by 2013.

“Aloft Hotels’ success comes from rewriting the rules of our industry, from the unprecedented pace of new hotel openings to its complete reinvention of the select-service category,” said Simon Turner, President of Global Development for Starwood. “Demand for Aloft in North America has been particularly healthy and the potential for additional growth in fast-growing economies like China and India is enormous.”

Aloft Gains Momentum in Key Global Markets

The rapidly growing Aloft brand went global right out the gate and now operates hotels in three, soon to be four continents, and six countries, including the United States, Canada, China, India, Belgium and the United Arab Emirates. Aloft will continue its global expansion with six additional hotels slated to open by the end of 2011, each in an international market, including China, India, Thailand, the United Kingdom, Columbia Panama, and Costa Rica.

The fastest-growing market for Aloft is Asia Pacific, which accounts for 12 of the 27 hotels in the brand’s current development pipeline. From its debut, Aloft struck a chord with developers in China. By the end of 2013, Aloft will have opened six additional new properties across this dynamic market, including hotels in Yancheng, Haiyang, and Guangzhou, southern China’s largest city. Aloft has also become a developer darling in India, where the brand will have four hotels by the end of 2011. The brand’s current Indian portfolio of three hotels will multiply to include the fast-growing urban hubs of Chandigarh and Bengaluru.

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