Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) has signed an agreement with Amrey Hotels S.L. to operate a Four Points Hotel in Barcelona. The Four Points by Sheraton Barcelona Diagonal will open this fall marking the entry of Starwood’s Four Points brand into Spain. Located in the buzzing district 22@ adjacent to the Mediterranean Sea and within less than 20 kilometres from Barcelona Airport, the Four Points by Sheraton Barcelona Diagonal will comprise 154 guest rooms, an all-day dining restaurant, a café, signature bar and fitness centre.
“We are delighted to further strengthen our partnership with Amrey as we debut our Four Points brand in Spain. This successful relationship goes back more than five years with our Le Meridien Ra Beach Hotel & Spa just outside of Barcelona”, said Roeland Vos, President, Starwood Hotels & Resorts, Europe, Africa and the Middle East. “Barcelona has always been a top destination for international travellers and a perfect market for our unique and compelling lifestyle brands. This agreement further underlines Starwood’s commitment to continued growth and investment in the city of Barcelona and throughout Spain.”
Enric Reyna Martínez, President of Amrey Group states, “We are very happy to expand our existing relationship with Starwood Hotels to introduce Four Points to Spain and we are sure this is a great business for both parties. Amrey Group and Starwood share common views on hospitality. Together, our goal is to offer guests the best branded hotel experience in the industry.”
The Four Points by Sheraton Barcelona Diagonal will feature all of the brand’s defining elements, including the signature Four Points by Sheraton Four Comfort bed, Best Brews(TM) local beer experience and free Wi-Fi in all public areas, reflecting the brand’s promise and insight into the needs of today’s traveller. The hotel will also offer three meeting room spaces, a pre-function area and a business centre.
The Four Points by Sheraton Barcelona Diagonal is located within 22@, known locally as Barcelona’s innovation district. The area was redeveloped and launched by the city of Barcelona in 2000 to become the centre for design, media and creative firms. Over time, the neighbourhood has also become a hub for residential developments, retail stores and shopping centres.
Starwood currently operates 15 hotels throughout Spain under six of its nine distinct brands. These hotels include the recently opened W Barcelona, the iconic Marqués de Riscal and the Hotel Alfonso XIII in Seville, the latter of which is currently undergoing a major renovation.
The Four Points by Sheraton Barcelona Diagonal hotel is a conversion of the existing Amrey Diagonal Hotel currently operated by Amrey Hotels S.L. The addition of this hotel to the Four Points portfolio following a renovation and re-branding process is part of Starwood’s strategic plan to convert key hotels throughout Europe, Africa and the Middle East.
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