Site EMEA Forum 2012 capitalises on events Industry meeting in Berlin

19th Nov 2011
Site EMEA Forum 2012 capitalises on events Industry meeting in Berlin

In a demonstration of commitment to industry collaboration, the Site EMEA Forum committee leaders have endorsed a co-location with the first ever Capital City Congress.

Organized by the German Convention Bureau (GCB) and European Association of Event Centres (EVVC) and supported by Site Germany, MPI Germany, ICCA Germany, the German Travel Management Association (VDR) and the Association of German Event Organisers (VDVO), the Capital City Congress is the first time that all German MICE industry associations will meet under one roof (ICC Berlin) to discuss the future direction of the events industry together with leading political decision-makers.

Site EMEA Forum participants will benefit from a program within a program format. The Site EMEA Forum program will hold seminars and content specific to the motivational events and incentive travel professional but delegates will also have a unique opportunity to network with ‘Hauptstadtkongress’ delegates during session breaks and two evening events in iconic Berlin locations.

Site 2012 President Alejandro Verzoub, President, AV Business & Communication stated, “Events such as the Site EMEA Forum are important to the Site community because they are designed and driven by a committee focused on the needs and perspectives of business professionals based in the region. We are fortunate that the 2012 event will deliver even greater value for delegates through co-location with the ‘Capital City Congress’. I personally look forward to experiencing this energy and education first-hand next June.”

This event will represent the second installment of the Site EMEA Forum following successful seminars offered in 2011 in Florence, Italy. The 2012 edition promises to offer knowledge on current business trends and meaningful dialogue focused on the future of incentive and motivational travel specific to Europe, the Middle East and Africa.


Event Chair, Annamaria Ruffini, President and CEO, Events In & Out S.R.L. commented, “On behalf of the Site EMEA Forum 2012 Host and Education Committees, I invite Site members and industry colleagues to capture ‘Summer Feeling’ in Berlin and to join us in the pulsating capital city of Germany. It is our goal to provide a memorable experience which will leave you totally energized to face the challenges of today and to seize the opportunities of tomorrow.”

Site recognizes the talents and leadership of members who are working with Ms. Ruffini to make this event a memorable one: education chair Maria Arnolda “Meik” Egberts, CMP CMM, Sonatori Group Srl; Site Germany President and Host Committee Chair Dr Patrick Patridge, Tourism Marketing & PR; and Site Germany Board Member Heike Mahmoud, VisitBerlin.

Site is delighted to have VisitBerlin and Deutsche Lufthansa AG as the event’s lead partners, with Deutsche Lufthansa AG serving as official airline for this event. Other supporting partners include the City of Munich and the German Convention Bureau. This event will also be produced with support from Sites’ global strategic partners IMEX and IMEX America, IBTM Global Events (AIBTM, AIME, CIBTM, EIBTM and GIBTM), Incentive Travel Exchange events and Eved.
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