Rising incomes and internet boost booming Chinese travel market

9th Apr 2013
Rising incomes and internet boost booming Chinese travel market

The number of outbound trips made by Chinese travellers is seeing double-digit growth, thanks to rising disposable incomes and web bookings, reveals exclusive research unveiled today (8 April) at the WTM Vision Conference – Beijing.

Forecasts by Euromonitor International reveal that outbound trips from China are expected to record a ‘sharp’ 15% rise in CAGR (compound annual growth rate) from 2012-2017.

Hong Kong and Macau are the most popular destinations but non-Asian countries are rising in importance, delegates have heard today.

Meanwhile, inbound tourism flows to China are forecast to grow at a 2.3% CAGR over the same period, reveals the Forecast Revisit for the Global Travel and Tourism Industry report.

Hong Kong is the largest source of arrivals, accounting for 27m, but Western European and US markets are expected to grow, Ray Li Senior Research Analyst at Euromonitor International states.


He will also reveal how rising disposable incomes are leading to a ‘sharp’ rise in sales of discretionary goods and services, with travel – along with cars and fashion – especially favoured.

Also, the changing role of women is driving demand for clothing, cosmetics and travel, according to Euromonitor international.

Another major factor in the Chinese travel market is the intensifying competition between China’s online travel agencies, including Ctrip, Qunar and eLong.

China is the world leader for number of internet users and smartphones sold, and web giants such as Tencent and Baidu are making inroads in the online travel market, delegates at the WTM Vision Conference – Beijing heard.

Chinese hotels are performing strongly, and although China’s hotel industry is dominated by budget properties, the luxury segment is expected to achieve strongest growth between 2012 and 2017.

Reed Travel Exhibition Director World Travel Market Simon Press, who opened the conference today, said: “WTM is delighted to be returning to China for its second Vision conference in the country, following the success of last year’s inaugural event which took place in Shangai.

“China’s influence on the global travel and tourism continues to grow. WTM has first-hand experience of this with more and more exhibitors and visitors attending the event from China, alongside a growing number of buyers targeting Chinese exhibitors.”

The conference is in association with China Business Network was held in Beijing Marriott Hotel City Wall.

As well as the report from Euromonitor International, the event will feature high-calibre speakers sharing expert analysis, statistical assessment and interpretations with the industry’s senior leaders.

Delegates will receive the Euromonitor International report via email free of charge after the conference.


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WTM Vision Conference Beijing 2013 WTM Vision Conference Beijing 2013
Event starts: Monday, 8th April 2013

With the success of WTM Vision Conference in Shanghai in 2012, WTM are holding this vibrant Conference again in China, but this year in Beijing. The conference is in association with China Business Network and will be on Monday 8 April 2013.

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