Lifestyle brand Renaissance Hotels is launching a multi-million dollar global advertising campaign that will run in 32 countries and be featured in lifestyle, business and travel print media, as well as key out-of-home sites in the U.S. and China.
“Live Life to Discover”, the new multi-faceted campaign, provokes today’s lifestyle-oriented business traveller to explore a hotel or destination’s hidden gems through recommendations from on-site Renaissance Hotels ‘Navigators’ (the brand’s hospitality lifestyle concierge service). Created in partnership with Anomaly, the campaign aspires to ask today’s modern business traveller the question, “If you are travelling to a destination for business, why not make the most of your free time and discover something exceptional and unique?”
The print advertisements depict off-the-beaten path recommendations from various hotel Navigators who curate unforgettable moments for guests around the world. The wide-ranging lifestyle campaign was photographed by award-winning photographer David Black across four countries and three continents.
In addition to the print flight, Renaissance Hotels will bring the campaign to life through a full scale digital re-invention of the brand, including a re-launch of the website, enhancements to the brand’s social media channels, and a powerful digital advertising campaign; all inspired by unique discoveries from around the world.
Vivid and engaging, the new www.renhotels.com is fully integrated with social media platforms, providing uses with the opportunity to share their own discoveries via Twitter and Instagram and includes ways for users to share via Pinterest, Facebook and other key sites across desktop, tablet and mobile platforms.
“There is a discoverer in all of us, and we challenged ourselves to create a powerful campaign that speaks to our guests in a meaningful way and reflects the brand today,” said Tina Edmundson, senior vice president of lifestyle brands for Marriott International, Inc. “Live Life to Discover embodies the global spirit of Renaissance Hotels and today’s lifestyle-business traveler and their eagerness to explore the world beyond their everyday routine.”
The campaign embodies the continued evolution of Renaissance Hotels, which was acquired by Marriott International in 1997 and quickly become one of the most popular brands within the company’s portfolio.
In 2008, the brand began an intense journey to firmly establish itself in the lifestyle hospitality space and differentiate itself from other Marriott International brands by introducing game changing programs including the Navigator program and RLife LIVE, one of the industry’s most well recognized entertainment platforms showcasing emerging musical artists through live performances in Renaissance Hotels around the world. A natural continuation of the brand’s extraordinary journey, the Live Life to Discover campaign represents the culmination of the global repositioning of the brand.