Waldorf Astoria Ras Al Khaimah is one of the leading resorts in the emirate

Boasting year-round sunshine, pristine sandy beaches and world-class resorts, just 45 minutes from Dubai, Ras Al Khaimah is the undiscovered Emirate taking the UK by storm.

Represented in the UK by London-based PR and sales agency PRMEDIACO, the emirate has recently begun a campaign to increase awareness of the destination and encourage inbound tourism via connections with the UK’s most well-known tour operators.

Offering visitors an alternative option to its well-known neighbour, the northern most emirate of the UAE, has been attracting a steady stream of UK tourists for many years.

Official figures confirm that over 1,000,000 British nationals travel to the UAE every year, due to changing perceptions of the UAE and its modernity.

Visitors are encouraged to get outdoors and explore the diverse landscapes, with 64km of coastline, breath-taking mountainous ranges, red, sandy desert plains and mesmerizing creeks and lagoons providing the platform for an abundance of activities including water sports, sailing, desert camps, golfing and mountain adventures.

Alongside this the destination boasts many five star luxury hotels, tranquil spas and a varied range of restaurants serving up internationally-inspired cuisine and appealing to those that prefer a relaxing break.

With a population estimated to be 416,600 the warm Arabic hospitality of Ras Al Khaimah’s people is also unparalleled, created by its rich heritage dating back 5,000 years, which manifests itself in numerous historical sites, forts and abandoned villages.