Priceline.com Incorporated (Nasdaq: PCLN) announced that on January 20, 2010, it will redeem all of its outstanding 2006 2.25% Convertible Senior Notes due January 15, 2025 (the “Notes”) (CUSIP number 741503AH9*).

The Notes will be redeemed on January 20, 2010 at a redemption price equal to 100% of the principal amount plus accrued and unpaid interest from January 15, 2010 through January 19, 2010.

The right to convert the Notes into common stock of the Company, at a rate of 26.3505 shares per $1,000 principal amount of Notes, will expire at the close of business on January 19, 2010. Securities may be surrendered for conversion by delivering such Securities to the office of American Stock Transfer & Trust Company, 59 Maiden Lane, New York, NY 10038, Attention: Corporate Trust Administration, priceline.com Incorporated, 2006 2.25% Convertible Senior Notes due January 15, 2025.

Securities to be surrendered for redemption are to be delivered to the office of American Stock Transfer & Trust Company, 59 Maiden Lane, New York, NY 10038, Attention: Corporate Trust Administration, priceline.com Incorporated, 2006 2.25% Convertible Senior Notes due January 15, 2025.

Copies of the notice of redemption may be obtained from American Stock Transfer & Trust Company, the trustee and paying agent for the Notes, by calling Paula Caroppoli, Vice President, at 718-921-8275.

* The CUSIP number is included solely for the convenience of the Holders of the Notes. Neither priceline.com Incorporated nor American Stock Transfer & Trust Company shall be responsible for the selection or use of the CUSIP number, nor is any representation made as to its correctness on the Notes or on any redemption notice.