The International Council of Tourism Partners (ICTP) announced that Pakistan International Airlines has joined the alliance as an associate member. Pakistan International Airlines (PIA) is Pakistan’s flagship national airline that has been an air travel pioneer since its inception in 1955. PIA has many firsts to its credit and continues to soar, ever committed to innovation and rich customer experiences. With a fleet of young airplanes, a crew dedicated to providing the highest standards of in-flight service, and stellar management, PIA is an airline that’s going places.

As a business leader, PIA is committed to making the world a better place. PIA is driven by the highest standards of corporate governance and social responsibility. As a public sector organization and a business leader, PIA believes in building strong relationships with customers, partners, employees, and the communities in which it operates. The organization’s values are exemplified in a range of corporate initiatives designed to impact positively on the lives of multiple stakeholders. PIA practices active corporate citizenship through social services, support for non-profit organizations, medical services for employees, the promotion of sports, and educational initiatives.

PIA has institutionalized the practice of good governance by establishing a Corporate Social Responsibility Committee. The Committee provides a platform to evaluate, update, and recommend best practices as PIA continues on its mission to adhere to business ethics and stamp out corruption.

ICTP Chairman Juergen T. Steinmetz said: “With a leadership that understands the true meaning of social accountability, PIA has been able to realize its visions. At PIA, corporate social responsibility is woven into the fabric of its daily operations, and we at ICTP are proud to have them as an associate member.”