Over 90% of Brits now more nervous about booking their holiday with a less well-known travel firm

Over 90% of Brits now more nervous about booking their holiday with a less well-known travel firm

Following the collapse of the latest independent British travel company, 91%* of British travellers claim they are now more nervous about booking their holiday with a less well-known travel firm, according to research by TripAdvisor, the world’s largest travel site.

This week’s collapse of Kiss Flights was the 13th British travel company to go bust this year, following on from the high profile collapses of Goldtrail Holidays and Globespan in recent months. This brand new research, carried out by TripAdvisor on over 2,600 Brits* in the last 48 hours, reveals potentially worrying news for smaller independent travel firms.

Emma O’Boyle, spokesperson for TripAdvisor comments, “With so many holiday-makers uncertain about their rights regarding compensation and repatriation it’s perhaps not surprising that nine out of ten Brits are now thinking twice before choosing a travel firm they have not heard of. This lack of confidence could see the larger, better-known travel firms benefiting as travellers opt to stick with what they know and shun purely price-driven options.”

*Poll carried out on 2,664 TripAdvisor users on www.TripAdvisor.co.uk on 19 August 2010