Norwegian Cruise Line has launched euro pricing for the Republic of Ireland.

The move is another step forward in Norwegian’s “Growing Europe” strategy to develop and enhance Europe’s robust position as a source market for the company globally.

It also reinforces Norwegian’s Partners First approach towards its distribution partners, which focuses on ensuring that the company is easy to do business with and fostering the strong relationships with the travel trade.

The availability of pricing in euro for the Irish market is accompanied by a robust roll-out plan that – in line with the four core pillars of the Partners First philosophy – focuses on education of the travel partners and many Irish partners are already taking part in training sessions through webinars or face-to-face workshops.

Christian Boell, managing director EMEA, Norwegian Cruise Line, said: “We are proud to be providing our valued partners with Euro pricing.

“We take business with our Irish partners very seriously and have listened to direct feedback to enhance our business model.

“Partners First is all about continuously strengthening our relationship with the travel trade and ensuring that we are easy to do business with.

“I believe that offering our fantastic itineraries in Euro pricing is a big step forward for our business in the Republic of Ireland.”

The Irish travel trade will see numerous benefits from the introduction of euro pricing, including highly lucrative group options and it will enable Irish travel agents to do business easier with Norwegian, booking their customers without the need for currency conversion.

“We have ambitious growth plans for Norwegian in Europe and as a result have taken a Europe-centric approach to achieving our goals.

“Developing and growing our business in Ireland is a key aspect of this and we recognised that we had to make some changes in order to better equip our partners.

“We really appreciate the support that our partners in Ireland have shown us over the years and going forward they can continue to work with us directly as well as through their chosen tour operators,” concluded Boell.