nhow London, a 190-room hotel under NH Hotel Group’s design and lifestyle brand, is set to open in the British capital in the summer. 

Located between the City, Islington and Shoreditch, within the 250 City Road development designed by Norman Foster’s acclaimed architectural firm Foster + Partners, the four-star hotel will be NH Hotel Group’s second property in the UK. 

Under the theme London Reloaded, the design will combine traditional British icons with unconventional contemporary elements.

Architect James Soane, co-director of the London-based Project Orange interiors studio, and his team are responsible for the interior design of nhow London.

The eight-storey hotel will feature 190 rooms, a restaurant, bar, gym, networking spaces and several meeting rooms.

The restaurant – The Bell – will be an avant-garde version of a traditional British pub, with green leather seating coiling through the room and tables featuring cockney rhyming slang.

Huge gold bell lights, a reminder of the city’s famous church bells, will softly light the space.

In contrast, the central pillar will feature a pixelated LED grid generating ever-changing moving images.

Maarten Markus, managing director, northern Europe, for NH Hotel Group, is delighted with this forthcoming addition to the portfolio in the popular UK market.

He said: “As a vibrant, international metropolis, London is the perfect location for a nhow hotel. Cosmopolitan cities are inherently dynamic, ceaselessly producing new cultural, social and artistic trends.

“Our nhow hotels are an expression and measure of this dynamic.

“nhow London will reflect both the industrial past and technological future of its location and will become a creative hub for the neighbourhood.”

nhow is NH Hotel Group’s urban design and lifestyle brand.

Every nhow hotel has its own unique character, inspired by the city in which it stands.

In devising the design concept for each nhow hotel, NH Hotel Group works with Enrique Tellechea, founder of the branding consultancy The Null, who is working top-down on the brand’s construction.