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SIXSTARCRUISES LAUNCHES NEW LUXURY EXPEDITION BRAND AND WEBSITE

SIXSTARCRUISES LAUNCHES NEW LUXURY EXPEDITION BRAND AND WEBSITE

SixStarCruises has officially launched its new dedicated Expedition division, bringing its signature luxury service to the rapidly growing expedition cruise sector. Drawing on 15 years of experience curating exceptional luxury voyages, the award-winning cruise specialist is leveraging its team’s extensive firsthand expertise to design once-in-a-lifetime adventure itineraries. 

A new dedicated website showcases a diverse range of global destinations, wildlife encounters, and immersive shore excursions. It also features a curated series of video guides and firsthand reviews, offering travellers unmatched insight into expedition cruising through SixStarCruises expedition expertise bringing first-hand knowledge of exploring the planet’s most remote places. 

SixStarCruises’ Cruise Concierges have spent more time onboard the world’s most luxurious expedition ships than any other UK luxury cruise agency, allowing them to deliver authentic, expert guidance on the planet’s most remote frontiers. 

Guests can tailor their holidays with an Expedition Concierge offering a seamless, end-to-end service which includes premium perks such as luxury airport lounge access, valet parking, bespoke luxury hotel extensions, and curated shore experiences; all backed by full ATOL and ABTA protection for total peace of mind. 

Expedition cruise bookings grew 42% year on year, according to the CLIA, with luxury cruise bookings rising by 53% and premium cruising by 51% compared to 2025. While polar regions like Antarctica and the Arctic remain highly coveted, luxury expedition lines are expanding into unexpected waters, including Europe, the Mediterranean, and the South Pacific. Meanwhile, niche destinations such as the Chilean Fjords and Australia’s Kimberley region continue to attract seasoned travellers seeking distinct cultural and geographical adventures. 

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Lisa McAuley, Managing Director for WTH UK, commented: 
“As expedition cruising gains momentum and expands into new corners of the globe, we are delighted to introduce these expert-led expeditions through SixStarCruises new platform. Our relationships with the world’s finest cruise lines goes from strength to strength. This dedicated branding investment underscores SixStarCruises’ absolute commitment to our cruise line partners and to leading the luxury expedition sector.” 

As award-winning specialists and trusted partners of the world’s leading expedition cruise lines such as Silversea and Seabourn, SixStarCruises ensures every guest finds the perfect voyage to transform how they see the world. 

Andreas Nuessel, Managing Director, UK and EMEA at Silversea, said: 
“The growth of the luxury expedition industry speaks to travellers’ burgeoning interest in immersive, experiential travel to the world’s most extraordinary and remote destinations. As a segment leader, Silversea has long valued its close collaboration with SixStarCruises. This new Expedition website marks an exciting opportunity to further strengthen our partnership as we continue to deliver once-in-a-lifetime experiences for travellers across all seven continents.” 

Carly Perkins, Senior Marketing Manager for Seabourn, added: 
“The team at SixStarCruises demonstrates everything that the Seabourn brand stands for within their own business: exceptional service to our mutual guests, operational flexibility, innovation, and ultimately, being an absolute pleasure to work with. SixStarCruises has truly invested in Seabourn’s Expedition product, creating a stunning website that marks an exciting step forward for the sector. Together, we’re helping to shape the future of expedition cruising by connecting more travellers with these transformative journeys—just a few of the reasons SixStarCruises won Seabourn’s Partnership Achievement Award at the UK Cruise Awards in January 2026.” 

SixStarCruises and the Expedition Cruise Network will be hosting an exclusive Virtual Expedition Event on the 21st of July which will act as an introduction to expedition and hosted by Akvile Marozaite, CEO of the Expedition Cruise Network and will focus on the expedition experience rather than any specific cruise lines. SixStarCruises will also provide a bank of marketing material to further support the new website including direct mail, video and display, expedition brochures and press investment. 

For more information, please visit: https://www.sixstarcruises.co.uk/expeditions