Amadeus IT Group has announced the appointment of Rob Sinclair-Barnes as UK & Ireland director of marketing. He will be based at Amadeus’ UK head office in Crawley.

Investment in innovation and customer focus is central to the company’s success and the future of the travel industry.

Rob will be responsible for leading Amadeus’ UK & Ireland executive customer engagement programme and IT solutions development planning strategy, to satisfy the emerging requirements of travel seller and supplier customers.

On behalf of UK & Ireland, Rob will be Amadeus’ brand ambassador, supporting wider efforts of the business in Western Europe, Middle East and Africa as Amadeus continues to grow as a technology partner offering a broader range of products, services, and business-enhancing solutions. 

“Rob’s wealth of expertise combined with his customer and market knowledge will be a huge asset to Amadeus,” commented Diane Bouzebiba, managing director, Amadeus UK & Ireland.

“We welcome Rob to our team and we hope that hiring him sends a strong message to our stakeholders that we are very serious about investing in the Amadeus business in the UK and Ireland, and placing customer insight at the heart of our business.

“We’re excited that he is on board as we strive to grow the business and brand in this market.”

Rob previously worked at Sabre Travel Network, where he held the role of EMEA marketing director working on key innovations and solutions development.