Mission Hills spells out sustainable commitment

Mission Hills spells out sustainable commitment

Some 2,000 employees of luxury golf and spa resort Mission Hills have come together to form the largest human QR Code in an effort to promote eco-tourism to the world and to make sustainable tourism a global reality.

The gigantic real life QR Code was created by staff carrying umbrellas and gathering at the Mission Hills driving range in Shenzhen, China.

The aerial photo, taken from a height of 270 feet, is readable by a QR scanner and takes smartphone users to a campaign website promoting sustainable eco-tourism.

The first Mission Hills Resort was developed on a piece of barren land that was considered too acidic for plantation.

For 20 years, Mission Hills has strived for ecological equilibrium by preserving the natural landscape in all its developments.

Mission Hills has invested some US$50 million on the implementation of an environmental sustainability program that encompasses everything from air quality monitoring to energy, water, waste, and carbon emissions management in a concerted effort to prove that modern day golf course management can go hand in hand with eco-tourism development and environmental protection and sustainability.

Speaking about the initiative, Ken Chu, chairman of Mission Hills Group, said, “We are committed to building a sustainable and environmentally responsible leisure and tourism business that makes a positive economic, cultural and environmental impact on the local community and region.

“It is encouraging to see how businesses, destinations, and organizations from around the globe are setting new standards and achievements in sustainable tourism.

“At Mission Hills, we are working interminably to improve our sustainability, ecological and environmental records and contributions.

“We have a good story to tell and want to do so in a way that is both entertaining and engaging for the world to see,” concluded Chu.