Malaysia Airlines cabin crew have begun using iPads to enhance in-flight services to customers travelling on the airline’s A380 flights.
The iPads are part of SITA’s innovative digital cabin crew solution, CrewTablet, which will enable crew members to quickly and easily access passenger and operational data.
Malaysia Airlines’ crew members will trial the new solution - which the airline has branded MHcrew - for six months.
MHCrew is much more efficient than traditional paper-based processes, enabling accurate, timely and superior service delivery to passengers.
Group chief executive, Ahmad Jauhari Yahya, said: “Passengers spend more time with our cabin crew than other employees.
“As key front-liners, we rely on our cabin crew to provide an outstanding guest experience to passengers.
“The MHCrew solution will help our crew by providing lots of information at their fingertips so they can be more responsive to our guests.”
Malaysia Airlines’ in-flight supervisors will use CrewTablet on iPads that are fully integrated with the airline’s operational systems and other business applications.
The crew will be able to access a host of information, including weather reports, seat layouts, frequent flyer programmes, flight connection information and safety manuals, with the touch or swipe of a screen.
Cabin crew processes are normally paper-based.
With CrewTablet, a larger reserve of up-to-date information is available to the crew to deliver outstanding customer care, helping better manage issues and improve service.
Cabin crew can be trained and up and running in less than one hour, so they can immediately work with more flexibility and efficiency.