Applications for tickets for the London 2012 Olympic Games have opened today for residents of the UK and designated European countries.
The application process is open for a six-week period until 23:59 on April 26th 2011.
The print advertising campaign for Olympic Games tickets features athletes such as Tom Daley and Beth Tweddle, with the tagline The greatest tickets on earth.
Spectators can apply any time during the 42-day application period via the London 2012 ticketing website or using the paper application form contained in the official ticketing guide, which is available from branches of Lloyds TSB in England and Wales, Bank of Scotland in Scotland and public libraries in Northern Ireland.
Applicants are being asked to bear in mind that it is not a first-come, first-served system, and there is no advantage to applying earlier in the process.
People who are not a resident of the UK or one of the designated European countries, regardless of citizenship, can apply for tickets from today via their National Olympic Committee (NOC) or Authorised Ticket Reseller (ATR).
To find out more, please read the information on ticket eligibility.
Earlier this year, the London 2012 Organising Committee (LOCOG) published the Olympic Games sports competition schedule, which features 645 separate sessions across 26 Olympic sports.
There are a wide range of ticket prices available across all sports. Adult tickets start at just £20, and LOCOG has created an innovative ‘pay your age’ scheme at more than 220 sessions for young people who are 16 and under when the Games start on 27 July 2012.
People aged 60 or over when the Games start will pay just £16 at these sessions.
The lowest priced ticket for the Opening Ceremony of the Olympic Games will be £20.12, with the highest priced ticket coming in at £2,012.
In the UK, ticket and accommodation packages go on sale today through Thomas Cook branches and their website.
Official on-site hospitality packages also go on sale today through the London 2012 Prestige ticketing programme.
Applications for Paralympic Games tickets will open on September 9th 2011.