Building on a history of online innovations, the launch of the two new sites means IHG now supports online booking websites in 13 different languages.
The launch of Russian and Turkish language booking sites are part of IHG’s strategy to meet the needs of a growing number of global consumers who are adopting online and mobile channels to research and book travel.
According to Michael Menis, vice president, web and interactive marketing for IHG: “The rise in internet bookings in these countries is due to many factors, including the impact of social media, an increase in the number of young people who are more willing to shop online and the wider availability of the internet and level of web service in these areas.
“The launch of these languages builds on IHG’s feeder market strategy and will further contribute to hotel growth in Russia and Turkey.”
This launch builds on a rich legacy of innovation when it comes to online booking capabilities.
IHG was the first hotel to make online booking possible in 1995 and the first to launch the “Lowest Internet Rate Guarantee” in 2002.
IHG plans to continue to expand its global reach and impact with additional language websites in the future.
IHG has 13 hotels (3,894 rooms) in Russia with another six hotels (2,102 rooms) in the pipeline.
In Turkey, IHG has 13 hotels (2,986 rooms), with another seven hotels (1,099 rooms) in the pipeline.