Industry first for Business Travel Market

26th Mar 2010
Industry first for Business Travel Market

Business Travel Market (BTM), the conference & exhibition event for European travel buyers, taking place on June 16th and 17th at ExCeL London, has teamed up with award winning corporate travel technology company conTgo to become the first event to use its Mobile Meeting Assistant (MMA) service to manage delegate communication before, during and after BTM.
The conTgo meetings management tool MMA will communicate intelligently with the delegates throughout the BTM event and send automated text reminders for meetings, ask for relevant feedback and input, and manage any last-minute agenda changes. The on-site help desk will use the system to allow delegates to request additional meetings with exhibitors, and vice versa, during the two day event.

The event, which this year aims to double its hosted buyer programme and reach across Europe and a further 20 countries. will be the first to use the conTgo technology in a UK conference environment.

Paul Robin, event director, Business Travel Market said: ‘For the first time at a conference, we will be asking attendees to leave their mobile phones on – albeit on silent and vibrate! We are confident this new technology will ensure more meetings are held than ever before and it’s excellent news that BTM will be the first to utilise conTgo’s Mobile Meeting Assistant in the UK.‘

The Mobile Meeting Assistant can also be used for a range of other communication requirements including:

•  Logistical information
•  Agenda reminders
•  Audience polling
•  Presenter rating
•  Scheduled broadcast
•  Live feedback from delegates


Johnny Thorsen, Co-founder & CEO of conTgo, said: “We are excited about the opportunity to demonstrate MMA for the time in the UK at such an important and high-profile event as BTM, and look forward to the feedback and reactions from both the organizers, the delegates and the exhibitors”


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