IBTM Africa confirms a strong line-up of international buyers

IBTM Africa confirms a strong line-up of international buyers

IBTM Africa, part of Africa Travel Week, is gearing up for major business with MICE industry buyers from leading global agency, corporate and association companies qualified to attend the event, which is and takes place at the Cape Town International Convention Centre from 28th – 30th April 2014.

Major names including Widex India PVT, W&O Events, Capital Travel & Events, Capita Travel & Events, IIMC, Conference Direct and HelmsBriscoe Middle East have also been accepted onto the highly sought after Hosted Buyer Programme.

Bettina Wiethoff, Manager Global Accounts, HelmsBriscoe Middle East, commented, “With great flight connections from Dubai to South Africa we have seen an increased interest in the destination, for incentives and MEA regional conferences. Being an international venue finder, we always strive towards suggesting special venues, which guarantee a memorable experience for the delegates. I highly appreciate the efforts in arranging IBTM Africa, which allows the hosted buyers to meet many potential partners at the same time, not only from South Africa, but from other African countries as well. The possible activities and venues Africa has to offer are a perfect fit with the current Meeting Trends, attendees looking for an experience, a sense of place, being in nature. I am very excited to learn more about Africa and introducing its countries to my clients.”

The Hosted Buyer mix for IBTM Africa reflects the main traditional inbound markets for the continent, as well as accommodating a proportion of buyers from the emerging markets including Middle East, Asia and South America.

Exhibiting at IBTM Africa will provide African and Indian Ocean suppliers with the opportunity to conduct mutually matched business appointments with qualified international buyers that have proven budget and business to place in Africa, facilitating fast market penetration through the power of face-to-face meetings. Exhibitors will also be able to gain international exposure and obtain competitive intelligence whilst establishing their company as a key player in the meetings and events industry.

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Leading exhibitors who have already signed up to attend IBTM Africa 2014 include: City Lodge Group, One & Only Cape Town, CSIR International, Salute Africa, That’s Africa Travel & Incentives, Private Safaris Destination Management, Shades of Green Safaris Tanzania and SA Reynolds Travel.

Heather Beadle, Groups & Incentives Manage, SA Reynolds Travel, commented, “We believe IBTM Africa is an excellent platform to bring together buyers and suppliers with focus on the inbound market which is an area we are developing and are focusing on in our MICE department. We feel we will be put in touch with the right people who are planning MICE events in South Africa and they will use us as their suppliers. It will create some good business opportunities and offer excellent networking possibilities as well.”