Hyatt Hotels Corporation announced today that a Hyatt subsidiary and Aedes Real Estate signed a management agreement for Andaz Amsterdam. Planned for opening in 2012, the 122-room Andaz Amsterdam will be located on the site of the former Public Library on Amsterdam’s Prinsengracht. The lifestyle hotel will be located within close walking distance from the city’s major attractions and it will become part of the rich cultural character of the Jordaan district, home to the city’s main modern art galleries. The hotel will be developed by Aedes Real Estate and Marcel Wanders will be responsible for the interior design.

In line with other Andaz branded hotels, Andaz Amsterdam will combine the best of lifestyle and boutique hotels with a contemporary and personal approach. Hyatt will offer its guests an authentic stay in the heart of Amsterdam focusing on an innovative hospitality experience blending personal preferences with attentive and uncomplicated service.

“It will be a design hotel of unparalleled style,” said Paul Geertman of Aedes Real Estate. “Together with Hyatt and Wanders, we will create a world class hotel, which will be characterised by style and hospitality. The entire hotel will be developed according to the highest quality standards with a special focus on sustainability. The location of course is marvellous. Only the outside of the original building will be recognisable. Behind the façade a total new development will be created. Andaz Amsterdam will be the first genuine lifestyle hotel in the Netherlands.”

“We are proud to introduce Andaz Amsterdam as our first Andaz hotel on the European mainland and Hyatt Hotels & Resorts’ first hotel in The Netherlands,” said Gebhard Rainer, managing director for Hyatt Hotels & Resorts in Europe, Africa and the Middle East. “Amsterdam is a key cultural city in Europe and Andaz Amsterdam will be vibrant yet relaxed, reflecting the unique cultural scene and spirit of the surrounding neighborhood.”

“With the signing of Andaz Amsterdam, we are furthering our strategy of entering new markets, including those markets with significant barriers of entry such as the Dutch capital,” said Oliver Berger, vice president acquisitions & development for Hyatt Hotels & Resorts in Europe, Africa and the Middle East.

The design concept of Andaz Amsterdam and the stylish allure of the rooms will reflect a modern view on Dutch history and will come to life through the vision of renowned architect and designer Marcel Wanders. Marcel Wanders Studio works on architectural and interior design projects ranging from private residences to the hospitality industry. Various designs of Marcel Wanders have been selected for the most important design collections and exhibitions in the world, such as the Museum of Modern Art in New York and San Francisco, the V&A Museum in London and the Stedelijk Museum in Amsterdam.

Andaz Amsterdam will feature the Andaz Studio; the hotel brand’s meeting facilities, an executive boardroom, a lounge, bar and restaurant as well as fitness and business centres.