GlobalStar Travel Management, a partnership of over 80 travel management companies in key worldwide markets, has struck an exclusive partnership with etouches, the fast-tracking event management software company whose web-based products empower organisations to manage, market and measure exceptional events.

Under the deal, etouches’ Pro product line will be used for major GlobalStar events, notably its annual global conference. 

etouches will be endorsed to all GlobalStar partners as the software of choice for their own use in serving event, meeting and incentive clients.

Additionally, etouches will create a portal with information for GlobalStar partners about industry trends and event technology.

For GlobalStar, the deal provides key event software functionality to its partners as they seek to extend services to existing clients and better position themselves with a robust tool to help win more MICE business.

For etouches, the deal reconfirms its commitment in the TMC community.

The etouches platform provides travel agencies with a proven tool for effectively delivering event planning and management services to agency clients. 

Using etouches’ lifecycle approach to event management, GlobalStar partners can confidently increase and market their capabilities in serving this sector.

“We are delighted to be partnering with etouches as we have seen a significant increase in MICE business through our partners,” said Steve Hartwell, president of GlobalStar Travel Management.

“More TMCs find they are better positioned to win more meetings contracts by aligning with a strong event technology partner and communicating that value to prospects,” said etouches chief executive Leonora Valvo, who joins GlobalStar’s MICE Advisory Board.

“To gain the endorsement from an organization like GlobalStar is very gratifying.”