GBTA Foundation launches new meetings guide

GBTA Foundation launches new meetings guide

The GBTA Foundation, the research and education arm of the Global Business Travel Association, has announced the creation of a new RFP Guide to Strategic Meetings Management. 

This guide will represent a standard set of topics for an organization to ask vendors to address when soliciting vendor bids for an SMM program and to help guide internal communication or successful development or expansion of an SMM program.

Daphne Bryant, executive director, GBTA Foundation, said: “Strategic meetings management programs are a proven way for companies to make the most of their investment in meetings.

“This RFP tool will serve as a step by step guide for planners to improve their meetings programs and evaluate the vendors that will best match their company’s goals, needs and budgets.”

The new guide will work well in conjunction with the Strategic Meetings Management Maturity Index, launched in February 2012.

Once a company completes the assessment, their organization will have more meaningful discussions regarding its needs from an SMM vendor. 

The new guide will allow them to complete the final step in selecting their vendor.