Flight comparison engine Fly.com saw a record five million flight searches in July, an increase of 46 per cent from the same period last year.
The news comes as the site unveils a new look and feel, intended to simplify the flight comparison experience.
“With five million flight searches per month, Fly.com is now one of the largest flight comparison sites in the world,” said Aaron Ritoper, general manager for Fly.com.
“Fly.com is extremely popular because our technology compares prices from more airline and travel websites than just about any other flight comparison website.
“One of our greatest challenges is displaying these extremely detailed and comprehensive results in a clean, easy-to-use interface that loads in seconds.
“With the new look and feel, we are confident we have done this successfully and are excited that our users will have an even more straightforward experience.”
Fly.com’s new homepage brings an additional fun element - after entering search criteria, users see an animation of aeroplane windows with the logos of leading travel companies flying by while the site scours multiple websites before presenting the user with the most comprehensive range of flight options available.
Fly.com is also the only flight search engine that displays the cheapest business class fares in addition to economy – important for business travellers on diminished travel budgets who are tasked with booking their own travel.