With extensive property enhancement programmes, plans to export its hospitality management expertise, and an aggressive review of services to match changing travellers’ needs, Far East Hospitality is keeping its grasp firmly on the pulse of the region’s fast growing hospitality landscape.
Singapore-centric efforts for the next six to eight months include new properties, completion of refurbishment works for existing properties, and plans to enhance services for bookers, travel consultants and emerging groups of travellers.
On the regional front, Far East Hospitality is in exploratory discussions to manage hotels in various markets across the region.
“With tourist arrivals in Singapore expected to rise 6.6 per cent annually from now till 2015, we continue to fortify our stronghold here.
“We have been able to stay resilient through the economic cycles by keeping a strong presence in the mid-tier to upscale sectors.
“Moving forward, we will build on this to stay relevant to today’s travellers.
“We are also actively looking to build and expand our portfolio,” said Mr Arthur Kiong, Far East Hospitality’s chief executive.
Far East Hospitality is the hospitality management business of Far East Orchard, a listed company under Far East Organisation.
Its portfolio in Singapore comprises eight hotels and nine serviced residences with a combined inventory of more than 3,400 units as well as the Sri Tiara residences in Kuala Lumpur, Malaysia.
Through its four brands - Oasia, Quincy, Village and Far East Collection - Far East Hospitality offers a diverse emporium of short and long-term accommodation options island wide for business and leisure guests.
Far East Hospitality will manage East Village Hotel, the flagship Village hotel which will officially launch by the first quarter of 2013.
It will offer guests the intimate experience of exploring the richness of the Katong precinct.
Far East Orchard is also redeveloping Plaza Atrium, a former commercial building in Kuala Lumpur, into a serviced residence property.
Far East Hospitality is also the first hospitality operator in Singapore to target medical tourism with a three-month tie-up, until December 2012, with local medical providers. Available at Oasia Hotel, travellers looking to incorporate health and wellness checks can take advantage of the medical facilities located around the hotel.
Corporate travel remains a strong market for Far East Hospitality.
For corporate travellers, dedicated resources have been set up to support travel consultants.
Bookers too can look forward to an enhanced reward programme by November 2012.