CoCo Key Water Resorts Select New Ticketing and Access Control Provider

CoCo Key Water Resorts, a leading collection of tropical indoor water parks and hotels, has chosen accesso to deliver comprehensive electronic ticketing and access control solutions effective February 1, 2010. Coco Key water parks now offer guests a new, themed, online shopping experience designed to streamline the purchase process and enhance resort revenue.

CoCo Key Water Resorts will employ accesso’s hosted ticketing and commerce solutions including accesso SHOPLAND, a state-of-the-art print-at-home and eCommerce solution currently used by many of North America’s largest visitor attractions; and accesso AFFILIATE, an innovative third party sales program that eliminates many of the challenges of traditional consignment programs delivering turnkey, customized websites to third party resellers. These accesso solutions will offer CoCo Key the ability to dynamically cross-sell and up-sell products and services based on guests’ purchase patterns and online selections.

“We are excited about our switch to accesso as a key part of our overall strategic focus on a streamlined guest experience and driving revenue growth,” said Ed Baklor, Senior Vice President of CoCo Key Water Resorts. “The unique features offered by accesso will give our waterparks the power to offer guests additional products to enhance their visit.”

“Maximizing sales requires more than just offering print-at-home admission tickets,” said Steve Brown, CEO of accesso. “With these accesso solutions, CoCo Key will increase their opportunity to offer visitors the option of upgrading to a seasonal or annual pass, purchasing gift cards or arcade cards, reserving a cabana, hosting a birthday party and more though our interactive, streamlined selling process.”