Ahead of the East Mediterranean Travel & Tourism Fair 2012 (EMTT), set to take place in Turkey this week, leading mobile web development company World.Mobi have rolled out their latest mobile travel guide for irresistible Istanbul.

Travel industry professionals attending the Mediterranean’s leading travel & tourism exhibition from February 9th-12th, will be able to tap into what’s hot and what’s not during their stay in Istanbul via a simple, state of the art mobile travel guide which is free of charge, quick to download and easy to use.

Istanbul is well known for its important historic and religious buildings, art galleries, museums and more recently, for its buzzing nightlife.

Istanbul.Mobi is a unique directory that aims to showcase these world famous attractions featuring a collection of carefully selected information on top entertainment and attractions in this cultural hub.

The mobile guide includes extensive information ranging from accommodations, to restaurants, shopping, nightlife, and transport.

In addition there is emergency information to hand. Additional innovative features include a currency converter and translating tool while web links and contact details are provided for all the featured services.

Commenting on the launch, Kelly Footit, head of development at World Group said: “Istanbul has historically been a top holiday spot for travellers who are looking for culture and history.

“In recent years, it has also emerged as a hip place for its lively nightlife with an ever-growing away of bars, clubs and restaurants.

“Istanbul.Mobi aims to help visitors (and residents) identify the best of Istanbul with carefully researched information on local services that can be accessed quickly and easily while users are on the move.”

Designed specifically for the needs of travellers on the go, the guides load efficiently and reduce download costs for the user.

Between the February 9th-12th, 2012, the 15th annual EMITT will take place, supported by Turkish Republic’s Culture & Tourism Department, in partnership with TUROFED (Turkey Hoteliers Federation), TYD (Tourism Investment Association), sponsored by the THY Corporation and organised by the EKIN- ITE Group.

In 2011, the exhibition attracted 4,000 participants from 60 countries and almost completely filled the available rooms at the TÜYAP exhibition space.