Carlson rolls out loyalty programme

15th Feb 2011
Carlson rolls out loyalty programme

Members of Club Carlson, formerly known as goldpoints plusSM, will benefit from an enriched array of first-class redemption opportunities, including Carlson’s global resorts, as well as exciting new vacation options with CWT Vacations and Club Med, Members have the ability to earn points for every eligible stay at more than 1,000 Carlson hotels worldwide: Radisson, Country Inns & Suites By Carlson, Park Inn and Park Plaza.

“A key pillar of our Ambition 2015 growth strategy is to help our hotels grow their revenues,” said Hubert Joly, president and chief executive officer, Carlson.

“In 2010, we announced a plan to double the size of our loyalty program to 10 million members by 2013, and the membership grew by 24 percent to 6.3 million members during 2010. We have designed Club Carlson’s very attractive value proposition to help drive further growth and results.”



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