Budget Center to Aggressively Market and Brand Its Online Travel Sites

23rd Mar 2010
Budget Center to Aggressively Market and Brand Its Online Travel Sites

Budget Center announces that it has received several proposals from major public relations/media, and web development firms to provide marketing services for the Company’s first 2 launched sites www.budgethotels.com and www.budgetairlines.com of its 12 owned budget brand URLs.

The Company’s first 2 sites have experienced a high market acceptance as measured by weekly increases in unique visitors, a high conversion rate on click throughs, and revenue generated to date, which has exceeded the expectations of management and the Company’s industry partners. Budgethotels.com, the first of 12 travel sites launched so far, has already attracted thousands of unique visitors and is generating modest but encouraging revenue of approximately $40 - $100 a day for the Company. This has been achieved entirely through organic growth with no marketing initiatives undertaken as of yet. Management expects the numbers to increase significantly.

The Company will now enter into the next phase of its development, which will be to engage the services of a major firm to conduct an entire project overview, current site reviews, competitor analysis, web design, and will also include establishing an effective global branding strategy. An aggressive internet marketing strategy will be undertaken including search optimization, paid search, pay-per click, social networking, travel blogs, and email marketing all in an effort to continue to brand the company and drive traffic to the sites which will increase revenues for the Company.

Upon launching a number of the company’s highly relevant Budget sites, www.budgetcenter.com will serve as the Company’s primary portal to be used as a central facilitator of discounted travel sites and content provider by providing links to many budget options for the internet shopper including our flagship products in the travel and accommodation industry, but not limited to that particular market. The site will also provide links to many budget related consumer products and services such as discounted entertainment, furniture, appliances, computer equipment, and financial services.

Budget Center’s owned online travel booking site www.budgethotels.com currently ranks #1 on Google search. TravelMole, the online community for the travel and tourist industry, recently reported that “Consumers are expected to embrace thrift for the long term and operators need to adapt to this.”



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