Tiscover Launches Portal for Top Tourist Region

Tiscover has consolidated its position in the German tourism market with a
contract to provide a website for one of Germany`s most established holiday
routes, the Alpine Road.


The new website (www.deutschealpenstrasse.de

), will deliver comprehensive
tourist information on the 450km-long Alpine Road, which goes from Lake
Constance to Berchtesgadener Land and stretches over the foothills of the
Alps.


Highlights of the region include its traditional farming villages, clear
mountain lakes, health resorts and castles in the foothills of the Allgäuer
and Bavarian Alps.

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Tiscover

operates the world`s leading family of
destination portals, with its sites in Austria, Germany, Switzerland and
Liechtenstein attracting over 57 million visitors and generating 225 million
page views last year. Destinations whose web presence is powered by Tiscover
include the whole of Austria and Bavaria, Germany`s top tourism region.


Regarded as the world`s most advanced and versatile integrated
reservation-distribution solution for the tourism industry, Tiscover`s
portals enable destination marketing organisations and accommodation
providers to market products and services online, through their own
websites, Tiscover portals (www.tiscover.de

etc), and partner websites.


The German Alpine Road is the latest tourism authority to join forces with
Tiscover. Tiscover will operate the portal on behalf of ARGE German Alpine
Road, the region`s tourism organisation, providing information both at
www.deutschealpenstrasse.de and across Tiscover`s international portals.


The sites will provide information and reservations from accommodation
providers across the region, together with details of attractions, last
minute travel opportunities, weather reports and live web-cam pictures.


Thorsten Meyer, managing director of ARGE German Alpine Road said: “We
believe Tiscover`s innovative technology and easy-to-use functionality will
allow us to expand our customer base and significantly increase direct
bookings.  Through the partnership we are set to improve our service both to
visitors and to the region`s travel providers, and further build the profile
of the Alpine Road as one of Germany`s top tourism destinations.”


Karsten Karcher

, Tiscover`s executive director of sales, marketing and
finance said: “We are delighted to be working with the Alpine Road region
and are confident we will further increase the profile and profitability of
this popular tourist region. This partnership secures Tiscover`s position as
the leading force in the German e-travel market, a position we are sure we
can emulate across Europe.”


Related stories on ITN:

(18/02/2003) Tiscover Moves into Italy with Trentino Tie-up


(11/12/2002) Tiscover Moves into the UK Market


(27/11/2002) Austrian Airlines & Tiscover Form Online Marketing Alliance


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